Christmas
is over for most of the world. For Eastern Christians—primarily those in Ethiopia, Russia, Ukraine,
and Moldova—it comes on January 6 (or 19, depending on the calendar used,
Julian or Gregorian), in connection with Epiphany.
But
while Santa has come and gone, and while decisions as to whether one had been
naughty or nice in the year have been made, and while gifts have been received
and even returned, for one sector of the economy, even here in America,
Christmas goes well into mid-February. A sizable portion of their annual
revenue comes between January 1 and February 15. All because Americans want to
look good.
Gyms!
It’s
like someone is orchestrating this with a timer. As if by clockwork, gym
memberships explode the first six weeks of every year, recession or no,
depression or no, inflation or no. Everyone wants to look good, lose weight,
trim the fat, bulge the muscle, lubricate the joint, crank the tendon, let the
blood flow, let the adrenaline rise, etc.
There
is, typically, a 75–150% increase in membership sales around New Year’s. And most
quit by Valentine’s!
For
health clubs, weight-loss centers, and other enterprises in the
“self-improvement” industry, recidivism is great for the bottom line! Last
year, Americans spent $62 billion on these. This industry thrives on our
failure to stick to it. They expect us to return again for six weeks next year.
As
one commentator noted, this just doesn’t make much sense. In an economic
downturn, one could save money by just running outside than on a treadmill, or
by lifting cinder blocks than weights. And why do folks give up after six
weeks. “It makes more sense to keep that workout going through the winter so
that your summer body is sculpted come the first beach day.”
One
writer speculates that “People across the country join gyms en masse now
because they believe that just having a Gold’s Gym membership will
automatically whip them into shape.”
Everyone
wants to look good. The key word here is “wants.” Everyone wants to look good. But those “wants” don’t last for more than six
weeks, unfortunately. Those “wants” don’t translate into lasting action.
Resolutions galore. Execution? A different matter altogether.
While
looking good in body is a worthwhile goal, the Bible wants us to look good in
spirit, too.
… yourself for the purpose of
godliness;
for bodily discipline is only
of little profit,
but godliness is profitable for
all things,
since it holds promise for the
present life
and also for the life to
come.
1 Timothy 4:7–8
No
doubt, there are things other than poundage that we need to shed, habits we
need to flee from, in our move towards godliness.
Flee immorality.
1 Corinthians 6:18
… flee from idolatry.
1 Corinthians 10:14
…flee from these things [the
love of money].
1 Timothy 6:11
…flee from youthful lusts.
2 Timothy 2:22
The
hard work involved in changing lifestyles is not as attractive as the mirage of
a svelte body. The mirage fades in six weeks and hard work begins to hurt. And
we quit.
“Exercise
isn’t easy. Most people don’t like it,” one health club executive agrees. “But
if they can get past a certain point—usually it’s about two months or 12
workouts—they get committed.”
He’s
right. Habits take time to inculcate. Hanging in there is essential.
Submit therefore to God.
Resist the devil
and he will flee from you.
James 4:7
It
calls for an act of trust in the One who empowers.
I can do all things through Him
who strengthens me.
Philippians 4:13